The Screenland Filmhouse is an imagined rebrand of North Kansas City’s iconic Screenland Armour Theater presented as a hand-bound screenplay and focused on film education.
What could this well-loved local spot offer its community by shifting into a Library of film resources or Hub for collaboration between filmmakers? How can the artistry of each film screened at the theater be honored through the brand itself and the objects it applies itself to?
Current brand (courtesy Screenland Armour):
Imagined New brand: