2020
![](https://freight.cargo.site/t/original/i/2f19edd28e9eff3ff210549c273a5adf99565037bad62423aedc2636d08e75df/Screenland-1.png)
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![](https://freight.cargo.site/t/original/i/7f0dd242430632693e57852af2f967c8f97651d5b6815d6c9ab46181ce5c24a8/Screenland-4.png)
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![](https://freight.cargo.site/t/original/i/60e66221d2f774f1f4caefc0933d885cde59d768bf1c3e50aa39905d3746a468/Screenland-7.png)
![](https://freight.cargo.site/t/original/i/17fcea1fb41ccb3afb4f3f14ed17b1cd07a1d02af462b71ac0c63766b1e41011/Screenland-8.png)
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![](https://freight.cargo.site/t/original/i/ee399f03305e6cedce99001ad0698c04adecd3ecabcd05c2fd713a57aef0b405/Screenland-10.png)
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![](https://freight.cargo.site/t/original/i/34b3acb8a85e7d30c3eed99a6ab5152a7ba164733e41c472d018031e08b93a6b/Screenland-15.png)
![](https://freight.cargo.site/t/original/i/8cfd7ae632c76c09930ea98d30b499f2711c7a32d3fbe2946eb593723bf47a39/Screenland-16.png)
![](https://freight.cargo.site/t/original/i/3f61692e3dc1108d414bd91c123f176d36247f5d7e8bf9afa63bfd138f3b13c7/Screenland-17.png)
![](https://freight.cargo.site/t/original/i/0c193bf480863bece5759dc52ca8e29a93b90bd8c28fe3d7af7f87e8cf01f448/Screenland-18.png)
![](https://freight.cargo.site/t/original/i/1da99baa7ecfaf1f86b049b462bc81e801005e0074ea3b7db73bb5c967fd33e8/Screenland-19.png)
![](https://freight.cargo.site/t/original/i/04d3e89d27a477a2968a02de55f9979c31a24bb9e9ac8b48790bcb611ae75232/Screenland-20.png)
The Screenland Filmhouse is an imagined rebrand of North Kansas City’s iconic Screenland Armour Theater presented as a hand-bound screenplay and focused on film education.
What could this well-loved local spot offer its community by shifting into a Library of film resources or Hub for collaboration between filmmakers? How can the artistry of each film screened at the theater be honored through the brand itself and the objects it applies itself to?
Current brand (courtesy Screenland Armour):
![](https://freight.cargo.site/t/original/i/828cd9335aba792ae21939c7dbf4340f3e8fa65b829898207ea4944315c91637/Screen-Shot-2020-08-31-at-8.06.57-PM.png)
![](https://freight.cargo.site/t/original/i/fda1bf2c365533aee0c8f4fd867170c704ac05591b645e8d105397f36b2a0643/Screen-Shot-2020-09-03-at-10.46.48-AM.png)
Imagined New brand:
![](https://freight.cargo.site/t/original/i/d56cc39594a7076260599ed53b06f615db19fb210b1e15de4c6c82351145df06/logo-side-by.jpg)
![](https://freight.cargo.site/t/original/i/0f5e9c62e17197ed4a51afdc9243890cde63f75807b1dc7736f06a040c2d9492/logo-all.jpg)
![](https://freight.cargo.site/t/original/i/602911e56c7a4aa756f471c63c41e3b6924a9592afbfa79eca127465c49465a3/color.jpg)
![](https://freight.cargo.site/t/original/i/67cbdb17d8299d908351d44e5a695a231f733ca2f55f36ebcaaa153320d9b71b/Screenland-21.png)
![](https://freight.cargo.site/t/original/i/2f19edd28e9eff3ff210549c273a5adf99565037bad62423aedc2636d08e75df/Screenland-1.png)
![](https://freight.cargo.site/t/original/i/06bf475f55da411c99cae2605e50b5f235d6eb3f063325490feb129e6ad11d93/Screenland-2.png)
![](https://freight.cargo.site/t/original/i/829a348803bb1c4d3f8e5b7138e8de2653496601cf0f0dda9a5017c6371f2793/Screenland-3.png)
![](https://freight.cargo.site/t/original/i/7f0dd242430632693e57852af2f967c8f97651d5b6815d6c9ab46181ce5c24a8/Screenland-4.png)
![](https://freight.cargo.site/t/original/i/aff22bbe9043d0c4e1c05f35a3436e50325fe76840f4753c2dba0943041ff08e/Screenland-5.png)
![](https://freight.cargo.site/t/original/i/ac359b4d026ba9c3327bb49ffbc51c0a5136458a83ad10dd79a8941a46ba0d3e/Screenland-6.png)
![](https://freight.cargo.site/t/original/i/60e66221d2f774f1f4caefc0933d885cde59d768bf1c3e50aa39905d3746a468/Screenland-7.png)
![](https://freight.cargo.site/t/original/i/17fcea1fb41ccb3afb4f3f14ed17b1cd07a1d02af462b71ac0c63766b1e41011/Screenland-8.png)
![](https://freight.cargo.site/t/original/i/140dab573020fa1ff0ab85b09f7aa55a958021cb1bbc6eecba6e171f856fa10a/Screenland-9.png)
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![](https://freight.cargo.site/t/original/i/34b3acb8a85e7d30c3eed99a6ab5152a7ba164733e41c472d018031e08b93a6b/Screenland-15.png)
![](https://freight.cargo.site/t/original/i/8cfd7ae632c76c09930ea98d30b499f2711c7a32d3fbe2946eb593723bf47a39/Screenland-16.png)
![](https://freight.cargo.site/t/original/i/3f61692e3dc1108d414bd91c123f176d36247f5d7e8bf9afa63bfd138f3b13c7/Screenland-17.png)
![](https://freight.cargo.site/t/original/i/0c193bf480863bece5759dc52ca8e29a93b90bd8c28fe3d7af7f87e8cf01f448/Screenland-18.png)
![](https://freight.cargo.site/t/original/i/1da99baa7ecfaf1f86b049b462bc81e801005e0074ea3b7db73bb5c967fd33e8/Screenland-19.png)
![](https://freight.cargo.site/t/original/i/04d3e89d27a477a2968a02de55f9979c31a24bb9e9ac8b48790bcb611ae75232/Screenland-20.png)
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![](https://freight.cargo.site/t/original/i/1970f5a083d207b1dabc383fd0c3ff7735c2579da07a2c1d4e669889feb15f69/insidebookfinal.png)
![](https://freight.cargo.site/t/original/i/b9b3cf9bce66db543e7d9d1dce7d72a2555e5593d70ea76d47ca3175ddd20a54/Brochure-PSD-Mockup.png)
![](https://freight.cargo.site/t/original/i/b455428f08edf80973443820f69d6a3cadb9b3b124fc0d235796f08d90313160/VHS-Mockup.png)
![](https://freight.cargo.site/t/original/i/b2c67465439fdc5c1bc839843508ae286864ee04a14d82f24103733dd76a8ece/ellie-nametag.png)
![](https://freight.cargo.site/t/original/i/992743a7032cc64dc31ed54588672bfafb1f81ec401d235ebc7d34aaf24e1883/lobby-card-setup.png)
![](https://freight.cargo.site/t/original/i/92a0cdf872473079c2224c6a6fcc918796ab29fdce73f1e080afd9f9a26e1788/Lobby-Cards.png)
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![](https://freight.cargo.site/t/original/i/fa762b89e71e07425e8e0cccf2a79d14d5c360c556f2cdf92e22d615416c34df/Lobby-Cards5.png)
![](https://freight.cargo.site/t/original/i/3e6c8a0a4175be09cde771a0c3e23fe4fd4b900e435dfa4983a089e6fb89fa44/Lobby-Cards6.png)
![](https://freight.cargo.site/t/original/i/d1916f73c6bba04c656854aef95f8383b4c3f4f5d3760a45a515ebada3b52a9c/Lobby-Cards7.png)
![](https://freight.cargo.site/t/original/i/a3bce170eafb45863bf4b062a0c4e78bb11005bc59e10e25c7901af6e3d93fa1/Lobby-Cards8.png)
![](https://freight.cargo.site/t/original/i/eea6bf52fe4d1d233b74e04ef7698660c435ae84408f6dcb9b7a8b2c8f5c54e1/calendar-with-border-2.jpg)
![](https://freight.cargo.site/t/original/i/c4d8ef80f7b80078b4ef1df5134adf62ceb51af8a9d22f19eacc7f1135274646/calendar-with-border.jpg)
![](https://freight.cargo.site/t/original/i/0f06f5f11b1b0f9b8c9896bc5f73eef608968dd9c989414128978a832133073e/theater-interior-final.png)